Malaysia Cooks Up ASEAN's F&B Future at MIFB 2026
Global South EXPOHUB AI Analytics · 2026-06-28
Malaysia's food market — host of MIFB at Kuala Lumpur Convention Centre — reached USD 61.38 billion in 2025 and is set to grow 6.59% annually through 2030. The foodservice segment surges from USD 14.75 billion in 2025 to USD 27.5 billion by 2030 (CAGR 13.26%), driven by urbanisation, rising incomes, and quick-service expansion. Halal positioning anchors the country's global reach: Malaysia's halal industry hit RM 290 billion in 2023 with exports of RM 100 billion. JAKIM certification is recognised in 60 countries, and the MyHalal Portal launched in 2025 cut approval times by 30%. Asia-Pacific halal F&B — USD 524 billion in 2026 — advances at 9.24% CAGR, with Malaysia leading regional growth at 10.07%. Key trends: halal traceability, ASEAN export readiness, plant-based and functional drinks, ready-to-eat innovation, and digital F&B platforms — positioning Malaysia as the Global South's premier Halal-hub gateway.
Context event: MIFB 2026 (Malaysian International Food & Beverage Trade Fair)